Roanoke: Economy & Jobs
Households in Roanoke earn a median $55,378 (about the same as Roanoke city median $55,378; 1.7× below Virginia median $93,170), with homes at a median value of $190,500. The surrounding county supports 65,679 jobs (avg $62,732).
- $59,300 avg taxable income per return — similar than the median household income (vs Virginia $92,983).
Income & Affordability
Median household income $55,378 — below the Virginia median ($92,968). Poverty rate 18.3% (U.S. average ~12.5%). 37% of renters spend more than half their income on rent ("severely cost-burdened" by HUD definition; U.S. ~24%).
| Affordability · Home Price To Income | 3.4× |
|---|---|
| Affordability · Home Affordability | moderate |
| Affordability · Rent Pct Income | 20.9% |
| Affordability · Rent Affordability | affordable |
| Affordability · Pct Severely Rent Burdened | 37.2% |
| Affordability · Poverty Rate | 18.3% |
| Affordability · Property Tax Pct Income | 3.4% |
| Irs Income · IRS tax returns filed | $46,940 |
| Irs Income · Total Adjusted Gross Income (thousands) | $2,783,557 |
| Irs Income · Average AGI per return | $59,300 (vs Virginia $92,983) |
| Irs Income · Year | 2022 |
| Income Estimate | $60,019 |
| Median Household Income | $55,378 (vs Virginia $92,968) |
| Poverty Rate | 18.3% |
Sources: IRS SOI 2022 · Census ACS 5-Year 2023 · Refreshed 2026-04-12
Economic Character
Qualitative classification derived from Census occupation, industry, and income data — workforce composition (white-collar/blue-collar), top employing sector, and income tier.
| Economic Character · Workforce | mixed |
|---|---|
| Economic Character · Top Industry | Education Healthcare |
| Economic Character · Income Level | middle-class |
| Economic Character · Median Income | $55,378 |
Employment & Workforce
Employment + workforce stats. The county-level employment count covers all jobs within the county, not just town residents. Unemployment rate 3.5% — below the U.S. average of ~4%. 12% work from home (U.S. average ~15%).
| Commuter Profile · Mean Commute Min | 19.00 |
|---|---|
| Commuter Profile · Work From Home Pct | 11.8% |
| Commuter Profile · Profile | short commute |
| Employment · Avg annual employment (county) | 65,679 |
| Employment · Total annual wages (county) | $4,120,119,965 |
| Employment · Average annual pay | $62,732 |
| Employment · Year | 2024 |
| State Occupation Wages · Year | 2023 |
| State Occupation Wages · All Occupations · Soc Code | 00-0000 |
| State Occupation Wages · All Occupations · Title | All Occupations |
| State Occupation Wages · All Occupations · Employment | 3,981,130 |
| Unemployment Rate | 3.5% (vs Virginia 2.9%) |
Sources: BLS QCEW 2023 · BLS Occupational Employment and Wage Statistics (OES) · Census ACS 5-Year 2023 · Refreshed 2026-04-12
Industry Sectors
Major industries by establishment count from Census County Business Patterns (2022). Sectors are NAICS-coded; counts are county-wide employer establishments.
| Business Patterns · Establishments (employer count) | 3,143 |
|---|---|
| Business Patterns · Total Employees | 65,103 |
| Business Patterns · Annual Payroll Thousands | 3,518,957 |
| Business Patterns · Year | 2022 |
Sources: Census CBP API — county FIPS match
Local Business Mix
Retail and service businesses by category (Census CBP NAICS-coded). Counts cover the surrounding county, not just the town. Reflects the everyday commercial mix residents can access.
| Local Businesses · Grocery Stores | 33 |
|---|---|
| Local Businesses · Convenience Stores | 40 |
| Local Businesses · Liquor Stores | 8 |
| Local Businesses · Gas Stations | 24 |
| Local Businesses · Department Stores | 4 |
| Local Businesses · General Merchandise | 23 |
| Local Businesses · Clothing Stores | 21 |
| Local Businesses · Pet Stores | 5 |
Sources: Census CBP — NAICS detail codes
Dining Scene
Eating + drinking establishments by NAICS category (Census CBP 2022) — full-service restaurants, fast-food, bars, coffee shops. County-level counts.
| Dining Scene · Full Service Restaurants | 133 |
|---|---|
| Dining Scene · Fast Food | 96 |
| Dining Scene · Bars | 7 |
| Dining Scene · Coffee Snacks | 23 |
Sources: Census CBP NAICS 722
Banking
FDIC-insured bank branches with addresses. Branch density correlates with population — fewer branches per resident in lower-density areas.
Branches (20)
SNAP & Food Access
USDA-authorized SNAP retailers — supermarkets, super stores, convenience stores, and other locations where SNAP benefits can be redeemed. Per-1K density tracks food access.
Sample (5)
| Nearest Snap · Name | Brambleton Neighborhood Store |
|---|---|
| Nearest Snap · Total In Area | 179 |
Chamber of Commerce
IRS-registered chamber of commerce organizations matched to this town. Reflects the IRS Exempt Organizations BMF; some chambers operate informally and may not appear here.
| Chamber Of Commerce · Name | CHAMBER OF COMMERCE OF ROANOKE |
|---|
Sources: IRS EO BMF · Refreshed 2026-04-12
Spending & Tax
Federal spending flowing to the surrounding county — direct payments, grants, contracts, loans (USAspending.gov).
| Federal Spending · Federal Spending Fy2024 | $733,891,478 |
|---|---|
| Federal Spending · Per Capita | 7,338.11 (vs Virginia $14,580) |
| Federal Spending · Population | 100,011 people (vs Virginia 42,214) |
Sources: USAspending API
Other
| Job Training · Total count | 6 |
|---|---|
| Pct Drove Alone | 74.9% |
| Pct Public Transit | 1.6% |
| Pct Walked | 11.8% |
| Retirement Score · Median age | 38.3 years (vs Virginia 37.8y) |
| Retirement Score · Ss Household Pct | 32.2% |
| Retirement Score · Hospitals Nearby | 1 |
| Retirement Score · Va Access | Yes |
| Retirement Score · Factors | strong SS base, hospital access, VA nearby |
| Retirement Score · Rating | good |
Sources: IRS BMF keyword search · Census ACS 5-Year 2023 · Refreshed 2026-04-12