Sterling: Demographics & People

Census counts 32,411 people in Sterling, in 9,813 households. Population grew 3.7% from 31,251 (2022) to 32,411 (2024). Median age 35.3 years. (2.9y younger than Loudoun County; 2.5y younger than Virginia). Children under 18 are 24% of the population. Population is 49% Hispanic or Latino and 26% White (non-Hispanic). The community is highly diverse (Simpson index 0.64). 74% of households are family-led. County is losing 1,912 residents per year (2022-2023). County health: 29% adult obesity, 9% smoke.

Population & Trend

Population grew 3.7% from 31,251 (2022) to 32,411 (2024) — about 6.2× the recent U.S. annual rate of ~0.6%/yr. Estimated 2026 population: ~33,624 (extrapolated at 1.9%/yr trend). Census Bureau Vintage estimate: 35,285.

Census data vintage2024
Population420,959 people
Annual growth rate · Population change3.7%
Annual growth rate · Population (2022)31,251
Annual growth rate · Population (2024)32,411
Annual growth rate · Population growingYes
Annual growth rate · Trend categorygrowing
Population32,411 people (vs Virginia 42,214) population: 6 observations from 2026-04-17 to 2026-04-29
Population Estimate35,285

Sources: Census ACS 5-Year 2023, Table B01003  ·  Refreshed 2026-04-12

Age Distribution

Median age 35.3y is 3.6 years younger than the U.S. median (38.9y). Children under 18 make up 24% — above the U.S. share of ~22%.

Age Summary · Median age35.3 years (vs Virginia 37.8y)
Age Summary · Children Pct23.8%
Age Summary · Characterfamily-oriented
Age Summary · Total Pop32,411
Age Summary · Under 187,710
Age Summary · 18 To 348,314.0×
Age Summary · 35 To 6412,769.0×
Age Summary · 65 Plus3,618
Population under 187,710
Median age35.3 years (vs Virginia 37.8y)

Sources: Census ACS 5-Year 2024 — place-level B01001 query · Census ACS 5-Year 2023  ·  Refreshed 2026-04-29

Race, Ethnicity & Diversity

Of 32,411 residents, race / ethnicity breaks down by Census ACS counts (a person can identify with one or more groups). The Simpson diversity index is 0.64 (0 = single group, 1 = perfectly even distribution); this is read as highly diverse.

White residents12,236
Black residents2,003
Asian residents4,226
Hispanic or Latino residents15,596
Diversity Index · Diversity index (Simpson)64.2%
Diversity Index · Diversity labelhighly diverse
Diversity Index · Groups counted4
Diversity Index · Largest group share45.8%
Asian population15.1% (vs Virginia 5.6%)
Black population7.2% (vs Virginia 18.2%)
Hispanic or Latino population49.2% (vs Virginia 10.1%)
White (non-Hispanic) population25.7% (vs Virginia 53.8%)

Sources: Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Ancestry

Self-reported ancestry from Census ACS — what residents report as their ethnic origin, separate from race. Counts can exceed population because people can list multiple ancestries.

Top (8)

(unnamed)
Hispanic Total
(unnamed)
Asian
(unnamed)
Black
(unnamed)
German
(unnamed)
Irish
(unnamed)
English
(unnamed)
American
(unnamed)
Puerto Rican

Citizenship & Origin

Where residents were born and their citizenship status (Census ACS). 2.4% are foreign-born — below the U.S. average of 13.9%. 46% have naturalized to U.S. citizenship.

Residents born in this state10,446
Residents born in another state6,135
Share born in this state32.2%
Share born in another state67.8%
Native-born U.S. citizens18.9%
Foreign-born residents2.4%
Naturalized citizens46.5%
Total foreign-born residents13,874
From Europe341
From Africa3,968
From Latin America843
Census Foreign Born · Caribbean26
Census Foreign Born · South America41

Households & Family Composition

9,813 households. Averaging 3.2 people each — larger than the U.S. average of 2.5. 74% are family households — above the U.S. share of ~65%. Of 7,308 families, 35% are married couples with children.

Children under 187,643
Total families7,308
Married couples with children2,567
Single-parent households261
Average household size3.22
Women who gave birth (past year)10.2%
Grandparents living with grandchildren662
Grandparents responsible for grandchildren481
Family households7,297 households (vs Virginia 9,367)
Households that are families74.4% (vs Virginia 65.0%)
Total households9,813 households (vs Virginia 14,324) total_households: 4 observations from 2026-04-23 to 2026-04-29

Sources: Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Residential Stability & Migration

How long residents have lived here and where they came from. 10.8% moved within the county in the past year — the U.S. baseline is roughly 8–10%. The surrounding county is losing 1,912 residents per year on net (IRS migration data).

Moved within the county (past year)10.8%
Migration · People moving in (annual)459,164
Migration · People moving out (annual)461,076
Migration · Net migration (in − out)-1,912
Migration · Year2022-2023

Sources: IRS SOI Migration 2021-2022  ·  Refreshed 2026-04-12

Disability

Census ACS measures self-reported functional limitations — vision, hearing, mobility, cognitive, self-care, or independent-living. The U.S. baseline disability rate is about 12–13%; rates trend higher with median age.

Residents with a disability917
Disability rate3.0%

Group Quarters

Group quarters are non-household living arrangements counted by the Census — college dormitories, nursing homes, military barracks, group homes, correctional facilities, and similar institutional or shared housing. 128 residents live in group quarters (0.4% of population).

Living in group quarters128

Other

Congressional District · District10
Congressional District · Congress118th
Cdc Birth Rate · Fips51107
Cdc Birth Rate · State Fips51
Cdc Birth Rate · County Fips107
Cdc Birth Rate · CountyLoudoun
Cdc Birth Rate · Birth Rate4.4%
Cdc Birth Rate · Lower Ci3.90
Cdc Birth Rate · Upper Ci4.90
Cdc Mortality · Fips51107
Cdc Mortality · CountyLoudoun County
Cdc Mortality · Urban RuralLarge fringe metro
Cdc Mortality · Total Deaths 2020 20236,646
Cdc Vaccination · Fips51107
Cdc Vaccination · CountyLoudoun County
Cdc Vaccination · Dose1 Pop Pct94.7%
Cdc Vaccination · Series Complete Pct76.8%
Cdc Vaccination · Booster Pct48.2%
Cdc Vaccination · Population 2019413,538
Cdc Vaccination · Metro StatusMetro
Family Score · Score10
Family Score · Schools19
Family Score · Childcare Centers20
Family Score · Youth Sports Orgs2
Family Score · Children Pct23.8%
Family Score · Ratingexcellent
Town Summary · Key Factspopulation 32,411, growing, family-oriented, affluent, mixed
Town Summary · Population32,411 people (vs Virginia 42,214)
Town Summary · CountyLoudoun County

Sources: NCES school congressional district assignment · federal dataset cascade