Rocky Mount: Economy & Jobs
Rocky Mount's typical household earns $63,280 (1.1× below Franklin County median $68,849; 1.5× below Virginia median $93,170), with homes at a median value of $207,000. The surrounding county supports 15,666 jobs (avg $46,740).
- $72,911 avg taxable income per return — higher than the median household income (vs Virginia $92,983).
Income & Affordability
Median household income $63,280 — below the Virginia median ($92,968). Poverty rate 18.6% (U.S. average ~12.5%). 45% of renters spend more than half their income on rent ("severely cost-burdened" by HUD definition; U.S. ~24%).
| Affordability · Home Price To Income | 3.3× |
|---|---|
| Affordability · Home Affordability | moderate |
| Affordability · Rent Pct Income | 16.3% |
| Affordability · Rent Affordability | affordable |
| Affordability · Pct Severely Rent Burdened | 45.3% |
| Affordability · Poverty Rate | 18.6% |
| Affordability · Property Tax Pct Income | 1.6% |
| Irs Income · IRS tax returns filed | $25,050 |
| Irs Income · Total Adjusted Gross Income (thousands) | $1,826,419 |
| Irs Income · Average AGI per return | $72,911 (vs Virginia $92,983) |
| Irs Income · Year | 2022 |
| Income Estimate | $70,171 |
| Median Household Income | $63,280 (vs Virginia $92,968) |
| Poverty Rate | 18.6% |
Sources: IRS SOI 2022 · Census ACS 5-Year 2023 · Refreshed 2026-04-12
Economic Character
Qualitative classification derived from Census occupation, industry, and income data — workforce composition (white-collar/blue-collar), top employing sector, and income tier.
| Economic Character · Workforce | mixed |
|---|---|
| Economic Character · Top Industry | Education Healthcare |
| Economic Character · Income Level | middle-class |
| Economic Character · Median Income | $63,280 |
Employment & Workforce
Employment + workforce stats. The county-level employment count covers all jobs within the county, not just town residents. Unemployment rate 1.5% — below the U.S. average of ~4%. 10% work from home (U.S. average ~15%).
| Commuter Profile · Mean Commute Min | 26.00 |
|---|---|
| Commuter Profile · Work From Home Pct | 9.8% |
| Commuter Profile · Profile | moderate commute |
| Employment · Avg annual employment (county) | 15,666 |
| Employment · Total annual wages (county) | $732,213,426 |
| Employment · Average annual pay | $46,740 |
| Employment · Year | 2024 |
| State Occupation Wages · Year | 2023 |
| State Occupation Wages · All Occupations · Soc Code | 00-0000 |
| State Occupation Wages · All Occupations · Title | All Occupations |
| State Occupation Wages · All Occupations · Employment | 3,981,130 |
| Unemployment Rate | 1.5% (vs Virginia 2.9%) |
Sources: BLS QCEW 2023 · BLS Occupational Employment and Wage Statistics (OES) · Census ACS 5-Year 2023 · Refreshed 2026-04-12
Industry Sectors
Major industries by establishment count from Census County Business Patterns (2022). Sectors are NAICS-coded; counts are county-wide employer establishments.
| Agriculture · Total Farms | 83 |
|---|---|
| Agriculture · Land In Farms Acres | 143,127 |
| Agriculture · Avg Farm Size Acres | 1,724.40 |
| Agriculture · Top Commodities | Animal Totals, Milk, Crop Totals, Cattle, Grain |
| Agriculture · Year | 2022 |
| Business Patterns · Establishments (employer count) | 1,228 |
| Business Patterns · Total Employees | 13,656 |
| Business Patterns · Annual Payroll Thousands | 524,584 |
| Business Patterns · Year | 2022 |
Sources: USDA NASS Census 2022 — county FIPS matched · Census CBP API — county FIPS match
Local Business Mix
Retail and service businesses by category (Census CBP NAICS-coded). Counts cover the surrounding county, not just the town. Reflects the everyday commercial mix residents can access.
| Local Businesses · Grocery Stores | 4 |
|---|---|
| Local Businesses · Convenience Stores | 15 |
| Local Businesses · Liquor Stores | 3 |
| Local Businesses · Gas Stations | 23 |
| Local Businesses · General Merchandise | 11 |
| Local Businesses · Used Car Dealers | 9 |
| Local Businesses · Florists | 4 |
| Local Businesses · Beauty Salons | 9 |
Sources: Census CBP — NAICS detail codes
Dining Scene
Eating + drinking establishments by NAICS category (Census CBP 2022) — full-service restaurants, fast-food, bars, coffee shops. County-level counts.
| Dining Scene · Full Service Restaurants | 34 |
|---|---|
| Dining Scene · Fast Food | 29 |
| Dining Scene · Coffee Snacks | 7 |
Sources: Census CBP NAICS 722
Banking
FDIC-insured bank branches with addresses. Branch density correlates with population — fewer branches per resident in lower-density areas.
Branches (7)
SNAP & Food Access
USDA-authorized SNAP retailers — supermarkets, super stores, convenience stores, and other locations where SNAP benefits can be redeemed. Per-1K density tracks food access.
Sample (5)
| Nearest Snap · Name | Riverside Minute Market |
|---|---|
| Nearest Snap · Total In Area | 27 |
Chamber of Commerce
IRS-registered chamber of commerce organizations matched to this town. Reflects the IRS Exempt Organizations BMF; some chambers operate informally and may not appear here.
| Chamber Of Commerce · Name | FRANKLIN SOUTHAMPTON AREA CHAMBER OF COMMERCE |
|---|
Sources: IRS EO BMF · Refreshed 2026-04-12
Spending & Tax
Federal spending flowing to the surrounding county — direct payments, grants, contracts, loans (USAspending.gov).
| Federal Spending · Federal Spending Fy2024 | $414,904,492 |
|---|---|
| Federal Spending · Per Capita | 7,616.14 (vs Virginia $14,580) |
| Federal Spending · Population | 54,477 people (vs Virginia 42,214) |
Sources: USAspending API
Other
| Pct Drove Alone | 76.7% |
|---|---|
| Pct Public Transit | 1.3% |
| Pct Walked | 9.8% |
| Retirement Score · Median age | 45.6 years (vs Virginia 37.8y) |
| Retirement Score · Ss Household Pct | 40.4% |
| Retirement Score · Hospitals Nearby | 1 |
| Retirement Score · Va Access | Yes |
| Retirement Score · Factors | older population, strong SS base, hospital access, VA nearby |
| Retirement Score · Rating | excellent |
Sources: Census ACS 5-Year 2023 · Refreshed 2026-04-12