New Market: Demographics & People
2,342 people call New Market home, in 1,058 households. Population grew 8.5% from 2,159 (2022) to 2,342 (2024). Median age 49.8 years. (6.9y older than Shenandoah County; 12.0y older than Virginia). Children under 18 are 16% of the population. Population is 85% White (non-Hispanic) and 11% Hispanic or Latino. The community is somewhat diverse (Simpson index 0.23). 60% of households are family-led. County is gaining 336 residents per year (2022-2023). County health: 38% adult obesity, 17% smoke.
- 2.2 people per household (vs Virginia avg 2.6).
- 40% non-family households (singles, roommates) (vs Virginia 35%).
- 108 dependents per 100 working-age (youth + seniors / 18-64) (vs Virginia 62).
Population & Trend
Population grew 8.5% from 2,159 (2022) to 2,342 (2024) — about 14.1× the recent U.S. annual rate of ~0.6%/yr. Estimated 2026 population: ~2,544 (extrapolated at 4.2%/yr trend). Census Bureau Vintage estimate: 2,831.
| Census data vintage | 2024 |
|---|---|
| Population | 44,186 people |
| Annual growth rate · Population change | 8.5% |
| Annual growth rate · Population (2022) | 2,159 |
| Annual growth rate · Population (2024) | 2,342 |
| Annual growth rate · Population growing | Yes |
| Annual growth rate · Trend category | booming |
| Population | 2,342 people (vs Virginia 42,214) |
| Population Estimate | 2,831 |
Sources: Census ACS 5-Year 2023, Table B01003 · Refreshed 2026-04-12
Age Distribution
Median age 49.8y is 10.9 years older than the U.S. median (38.9y). Children under 18 make up 16% — below the U.S. share of ~22%.
| Age Summary · Median age | 49.8 years (vs Virginia 37.8y) |
|---|---|
| Age Summary · Children Pct | 15.7% |
| Age Summary · Character | established |
| Age Summary · Total Pop | 2,342 |
| Age Summary · Under 18 | 368 |
| Age Summary · 18 To 34 | 398.0× |
| Age Summary · 35 To 64 | 729.0× |
| Age Summary · 65 Plus | 847 |
| Population under 18 | 368 |
| Median age | 49.8 years (vs Virginia 37.8y) |
Sources: Census ACS 5-Year 2024 — place-level B01001 query · Census ACS 5-Year 2023 · Refreshed 2026-04-29
Race, Ethnicity & Diversity
Of 2,342 residents, race / ethnicity breaks down by Census ACS counts (a person can identify with one or more groups). The Simpson diversity index is 0.23 (0 = single group, 1 = perfectly even distribution); this is read as somewhat diverse.
| White residents | 1,888 |
|---|---|
| Black residents | 96 |
| Asian residents | 10 |
| Hispanic or Latino residents | 166 |
| Diversity Index · Diversity index (Simpson) | 22.8% |
| Diversity Index · Diversity label | somewhat diverse |
| Diversity Index · Groups counted | 4 |
| Diversity Index · Largest group share | 87.4% |
| Asian population | 0.6% (vs Virginia 5.6%) |
| Black population | 2.0% (vs Virginia 18.2%) |
| Hispanic or Latino population | 11.0% (vs Virginia 10.1%) |
| White (non-Hispanic) population | 85.2% (vs Virginia 53.8%) |
Sources: Census ACS 5-Year 2023 · Refreshed 2026-04-12
Ancestry
Self-reported ancestry from Census ACS — what residents report as their ethnic origin, separate from race. Counts can exceed population because people can list multiple ancestries.
Top (8)
Citizenship & Origin
Where residents were born and their citizenship status (Census ACS). 5.1% are foreign-born — below the U.S. average of 13.9%. 4% have naturalized to U.S. citizenship.
| Residents born in this state | 1,391 |
|---|---|
| Residents born in another state | 728 |
| Share born in this state | 59.4% |
| Share born in another state | 40.6% |
| Native-born U.S. citizens | 31.1% |
| Foreign-born residents | 5.1% |
| Naturalized citizens | 4.4% |
| Total foreign-born residents | 92 |
| From Europe | 57 |
| From Africa | 14 |
Households & Family Composition
1,058 households. Averaging 2.0 people each — smaller than the U.S. average of 2.5. 60% are family households — below the U.S. share of ~65%. Of 537 families, 16% are married couples with children.
| Children under 18 | 338 |
|---|---|
| Total families | 537 |
| Married couples with children | 86 |
| Average household size | 2.04 |
| Women who gave birth (past year) | 28.3% |
| Grandparents living with grandchildren | 860 |
| Grandparents responsible for grandchildren | 514 |
| Family households | 630 households (vs Virginia 9,367) |
| Households that are families | 59.5% (vs Virginia 65.0%) |
| Total households | 1,058 households (vs Virginia 14,324) |
Sources: Census ACS 5-Year 2023 · Refreshed 2026-04-12
Residential Stability & Migration
How long residents have lived here and where they came from. 20.7% moved within the county in the past year — the U.S. baseline is roughly 8–10%. The surrounding county is gaining 336 residents per year on net (IRS migration data).
| Moved within the county (past year) | 20.7% |
|---|---|
| Migration · People moving in (annual) | 42,505 |
| Migration · People moving out (annual) | 42,169 |
| Migration · Net migration (in − out) | 336 |
| Migration · Population growing | Yes |
| Migration · Year | 2022-2023 |
Sources: IRS SOI Migration 2021-2022 · Refreshed 2026-04-12
Disability
Census ACS measures self-reported functional limitations — vision, hearing, mobility, cognitive, self-care, or independent-living. The U.S. baseline disability rate is about 12–13%; rates trend higher with median age.
| Residents with a disability | 199 |
|---|---|
| Disability rate | 9.7% |
Group Quarters
Group quarters are non-household living arrangements counted by the Census — college dormitories, nursing homes, military barracks, group homes, correctional facilities, and similar institutional or shared housing. 136 residents live in group quarters (5.8% of population).
| Living in group quarters | 136 |
|---|
Other
| Congressional District · District | 6 |
|---|---|
| Congressional District · Formatted | VA-06 |
| Congressional District · Congress | 118th |
| Cdc Birth Rate · Fips | 51171 |
| Cdc Birth Rate · State Fips | 51 |
| Cdc Birth Rate · County Fips | 171 |
| Cdc Birth Rate · County | Shenandoah |
| Cdc Birth Rate · Birth Rate | 21.8% |
| Cdc Birth Rate · Lower Ci | 18.10 |
| Cdc Birth Rate · Upper Ci | 26.00 |
| Cdc Mortality · Fips | 51171 |
| Cdc Mortality · County | Shenandoah County |
| Cdc Mortality · Urban Rural | Noncore |
| Cdc Mortality · Total Deaths 2020 2023 | 1,650 |
| Cdc Vaccination · Fips | 51171 |
| Cdc Vaccination · County | Shenandoah County |
| Cdc Vaccination · Dose1 Pop Pct | 58.1% |
| Cdc Vaccination · Series Complete Pct | 50.9% |
| Cdc Vaccination · Booster Pct | 43.4% |
| Cdc Vaccination · Population 2019 | 43,616 |
| Cdc Vaccination · Metro Status | Non-metro |
| Family Score · Score | 4.80 |
| Family Score · Schools | 7 |
| Family Score · Childcare Centers | 1 |
| Family Score · Children Pct | 15.7% |
| Family Score · Rating | fair |
| Town Summary · Key Facts | population 2,342, booming, established, middle-class, mixed |
| Town Summary · Population | 2,342 people (vs Virginia 42,214) |
| Town Summary · County | Shenandoah County |
Sources: Census place-to-CD118 crosswalk (place_fips) · federal dataset cascade