Broadway: Economy & Jobs
Median household income in Broadway is $64,669 (1.2× below Rockingham County median $80,693; 1.4× below Virginia median $93,170), with homes at a median value of $284,300. The surrounding county supports 35,104 jobs (avg $57,264).
- $74,871 avg taxable income per return — higher than the median household income (vs Virginia $92,983).
Income & Affordability
Median household income $64,669 — below the Virginia median ($92,968). Poverty rate 13.3% (U.S. average ~12.5%). 44% of renters spend more than half their income on rent ("severely cost-burdened" by HUD definition; U.S. ~24%).
| Affordability · Home Price To Income | 4.4× |
|---|---|
| Affordability · Home Affordability | moderate |
| Affordability · Rent Pct Income | 18.9% |
| Affordability · Rent Affordability | affordable |
| Affordability · Pct Severely Rent Burdened | 44.3% |
| Affordability · Poverty Rate | 13.3% |
| Affordability · Property Tax Pct Income | 2.2% |
| Irs Income · IRS tax returns filed | $40,850 |
| Irs Income · Total Adjusted Gross Income (thousands) | $3,058,493 |
| Irs Income · Average AGI per return | $74,871 (vs Virginia $92,983) |
| Irs Income · Year | 2022 |
| Income Estimate | $70,291 |
| Median Household Income | $64,669 (vs Virginia $92,968) |
| Poverty Rate | 13.3% |
Sources: IRS SOI 2022 · Census ACS 5-Year 2023 · Refreshed 2026-04-12
Economic Character
Qualitative classification derived from Census occupation, industry, and income data — workforce composition (white-collar/blue-collar), top employing sector, and income tier.
| Economic Character · Workforce | mixed |
|---|---|
| Economic Character · Top Industry | Education Healthcare |
| Economic Character · Income Level | middle-class |
| Economic Character · Median Income | $64,669 |
Employment & Workforce
Employment + workforce stats. The county-level employment count covers all jobs within the county, not just town residents. Unemployment rate 2.9% — below the U.S. average of ~4%. 8% work from home (U.S. average ~15%).
| Commuter Profile · Work From Home Pct | 8.5% |
|---|---|
| Commuter Profile · Primary Mode | drove alone |
| Employment · Avg annual employment (county) | 35,104 |
| Employment · Total annual wages (county) | $2,010,216,180 |
| Employment · Average annual pay | $57,264 |
| Employment · Year | 2024 |
| State Occupation Wages · Year | 2023 |
| State Occupation Wages · All Occupations · Soc Code | 00-0000 |
| State Occupation Wages · All Occupations · Title | All Occupations |
| State Occupation Wages · All Occupations · Employment | 3,981,130 |
| Unemployment Rate | 2.9% (at Virginia median) |
Sources: BLS QCEW 2023 · BLS Occupational Employment and Wage Statistics (OES) · Census ACS 5-Year 2023 · Refreshed 2026-04-12
Industry Sectors
Major industries by establishment count from Census County Business Patterns (2022). Sectors are NAICS-coded; counts are county-wide employer establishments.
| Agriculture · Total Farms | 354 |
|---|---|
| Agriculture · Land In Farms Acres | 51,858 |
| Agriculture · Avg Farm Size Acres | 146.50 |
| Agriculture · Top Commodities | Animal Totals, Poultry Totals, Milk, Crop Totals, Cattle |
| Agriculture · Year | 2022 |
| Business Patterns · Establishments (employer count) | 1,604 |
| Business Patterns · Total Employees | 29,366 |
| Business Patterns · Annual Payroll Thousands | 1,484,338 |
| Business Patterns · Year | 2022 |
Sources: USDA NASS Census 2022 — county FIPS matched · Census CBP API — county FIPS match
Local Business Mix
Retail and service businesses by category (Census CBP NAICS-coded). Counts cover the surrounding county, not just the town. Reflects the everyday commercial mix residents can access.
| Local Businesses · Grocery Stores | 9 |
|---|---|
| Local Businesses · Convenience Stores | 15 |
| Local Businesses · Liquor Stores | 5 |
| Local Businesses · Gas Stations | 20 |
| Local Businesses · General Merchandise | 14 |
| Local Businesses · Electronics Stores | 3 |
| Local Businesses · Used Car Dealers | 10 |
| Local Businesses · Florists | 4 |
Sources: Census CBP — NAICS detail codes
Dining Scene
Eating + drinking establishments by NAICS category (Census CBP 2022) — full-service restaurants, fast-food, bars, coffee shops. County-level counts.
| Dining Scene · Full Service Restaurants | 39 |
|---|---|
| Dining Scene · Fast Food | 35 |
| Dining Scene · Coffee Snacks | 11 |
Sources: Census CBP NAICS 722
Banking
FDIC-insured bank branches with addresses. Branch density correlates with population — fewer branches per resident in lower-density areas.
Branches (3)
SNAP & Food Access
USDA-authorized SNAP retailers — supermarkets, super stores, convenience stores, and other locations where SNAP benefits can be redeemed. Per-1K density tracks food access.
Sample (5)
| Nearest Snap · Name | Dollar General 10596 |
|---|---|
| Nearest Snap · Total In Area | 7 |
Chamber of Commerce
IRS-registered chamber of commerce organizations matched to this town. Reflects the IRS Exempt Organizations BMF; some chambers operate informally and may not appear here.
| Chamber Of Commerce · Name | BEDFORD AREA CHAMBER OF COMMERCE FOUNDATION INC |
|---|
Sources: IRS EO BMF · Refreshed 2026-04-12
Spending & Tax
Federal spending flowing to the surrounding county — direct payments, grants, contracts, loans (USAspending.gov).
| Federal Spending · Federal Spending Fy2024 | $523,074,046 |
|---|---|
| Federal Spending · Per Capita | 6,245.14 (vs Virginia $14,580) |
| Federal Spending · Population | 83,757 people (vs Virginia 42,214) |
Sources: USAspending API
Other
| Pct Drove Alone | 85.3% |
|---|---|
| Pct Public Transit | 0.8% |
| Pct Walked | 8.5% |
| Retirement Score · Median age | 38.7 years (vs Virginia 37.8y) |
| Retirement Score · Ss Household Pct | 35.7% |
| Retirement Score · Va Access | Yes |
| Retirement Score · Factors | strong SS base, VA nearby |
| Retirement Score · Rating | fair |
Sources: Census ACS 5-Year 2023 · Refreshed 2026-04-12