Norton: Economy & Jobs

Norton reports a median household income of $41,495 (about the same as Norton city median $41,495; 2.2× below Virginia median $93,170), with homes at a median value of $110,000. The surrounding county supports 3,064 jobs (avg $45,715).

Income & Affordability

Median household income $41,495 — below the Virginia median ($92,968). Poverty rate 26.3% (U.S. average ~12.5%). 38% of renters spend more than half their income on rent ("severely cost-burdened" by HUD definition; U.S. ~24%).

Affordability · Home Price To Income2.7×
Affordability · Home Affordabilityaffordable
Affordability · Rent Pct Income19.4%
Affordability · Rent Affordabilityaffordable
Affordability · Pct Severely Rent Burdened37.7%
Affordability · Poverty Rate26.3%
Affordability · Property Tax Pct Income1.9%
Irs Income · IRS tax returns filed$1,650
Irs Income · Total Adjusted Gross Income (thousands)$84,091
Irs Income · Average AGI per return$50,964 (vs Virginia $92,983)
Irs Income · Year2022
Income Estimate$43,868
Median Household Income$41,495 (vs Virginia $92,968) median_household_income: 2 observations from 2026-04-23 to 2026-04-23
Poverty Rate26.3%

Sources: IRS SOI 2022 · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Economic Character

Qualitative classification derived from Census occupation, industry, and income data — workforce composition (white-collar/blue-collar), top employing sector, and income tier.

Economic Character · Workforcemixed
Economic Character · Top IndustryProfessional
Economic Character · Income Levelworking-class
Economic Character · Median Income$41,495

Employment & Workforce

Employment + workforce stats. The county-level employment count covers all jobs within the county, not just town residents. Unemployment rate 1.8% — below the U.S. average of ~4%. 18% work from home (U.S. average ~15%).

Commuter Profile · Work From Home Pct18.5%
Commuter Profile · Primary Modedrove alone
Employment · Avg annual employment (county)3,064
Employment · Total annual wages (county)$140,087,196
Employment · Average annual pay$45,715
Employment · Year2024
State Occupation Wages · Year2023
State Occupation Wages · All Occupations · Soc Code00-0000
State Occupation Wages · All Occupations · TitleAll Occupations
State Occupation Wages · All Occupations · Employment3,981,130
Unemployment Rate1.8% (vs Virginia 2.9%)

Sources: BLS QCEW 2023 · BLS Occupational Employment and Wage Statistics (OES) · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Industry Sectors

Major industries by establishment count from Census County Business Patterns (2022). Sectors are NAICS-coded; counts are county-wide employer establishments.

Business Patterns · Establishments (employer count)196
Business Patterns · Total Employees4,143
Business Patterns · Annual Payroll Thousands231,990
Business Patterns · Year2022

Sources: Census CBP API — county FIPS match

Local Business Mix

Retail and service businesses by category (Census CBP NAICS-coded). Counts cover the surrounding county, not just the town. Reflects the everyday commercial mix residents can access.

Local Businesses · Gas Stations4
Local Businesses · General Merchandise3
Local Businesses · Commercial Banks5
Local Businesses · Insurance Agencies5
Local Businesses · Law Offices8
Local Businesses · Physician Offices18
Local Businesses · Dental Offices4
Local Businesses · Hotels Motels4

Sources: Census CBP — NAICS detail codes

Dining Scene

Eating + drinking establishments by NAICS category (Census CBP 2022) — full-service restaurants, fast-food, bars, coffee shops. County-level counts.

Dining Scene · Full Service Restaurants10
Dining Scene · Fast Food13

Sources: Census CBP NAICS 722

Banking

FDIC-insured bank branches with addresses. Branch density correlates with population — fewer branches per resident in lower-density areas.

Branches (5)

New Peoples Bank, Inc.
ESSERVILLE BRANCH · 5448 Wise Norton Rd · 24273
Wells Fargo Bank, National Association
NORTON BRANCH · 701 Park Ave Sw · 24273
The First Bank and Trust Company
PARK AVENUE BRANCH · 1026 Park Ave Nw · 24273
Miners Exchange Bank
NORTON BRANCH · 1470 Park Ave., Nw Norton Square Shopping Center, Route 58 · 24273
Woodforest National Bank
0940 NORTON WALMART BRANCH · 780 Commonwealth Dr · 24273

SNAP & Food Access

USDA-authorized SNAP retailers — supermarkets, super stores, convenience stores, and other locations where SNAP benefits can be redeemed. Per-1K density tracks food access.

Sample (5)

BLACK DIAMOND 24
Convenience Store · 513 Park Ave NE
Walmart Supercenter 1302
Super Store · 780 Commonwealth Dr
Norton Friends & Farmers Market
Farmers and Markets · 115 8th St SW
Fas Mart 414
Convenience Store · 590 Trent St NE
Dollar General 31981
Other · 1747 Park Ave SW
Nearest Snap · NameBLACK DIAMOND 24
Nearest Snap · Total In Area13

Sources: USDA SNAP API — state+city name match

Chamber of Commerce

IRS-registered chamber of commerce organizations matched to this town. Reflects the IRS Exempt Organizations BMF; some chambers operate informally and may not appear here.

Chamber Of Commerce · NameWISE COUNTY VIRGINIA CHAMBER OF COMMERCE

Sources: IRS EO BMF  ·  Refreshed 2026-04-12

Spending & Tax

Federal spending flowing to the surrounding county — direct payments, grants, contracts, loans (USAspending.gov).

Federal Spending · Federal Spending Fy2024$31,271,876
Federal Spending · Per Capita8,481.66 (vs Virginia $14,580)
Federal Spending · Population3,687 people (vs Virginia 42,214)

Sources: USAspending API

Other

Pct Drove Alone71.9%
Pct Public Transit1.4%
Pct Walked18.5%
Retirement Score · Median age41.3 years (vs Virginia 37.8y)
Retirement Score · Ss Household Pct45.4%
Retirement Score · Va AccessYes
Retirement Score · Factorsolder population, strong SS base, VA nearby
Retirement Score · Ratinggood

Sources: Census ACS 5-Year 2023  ·  Refreshed 2026-04-12