East Highland Park: Economy & Jobs

$64,681 is the median household income in East Highland Park (1.4× below Henrico County median $88,783; 1.4× below Virginia median $93,170), with homes at a median value of $229,200. The surrounding county supports 187,647 jobs (avg $70,541).

Income & Affordability

Median household income $64,681 — below the Virginia median ($92,968). Poverty rate 12.8% (U.S. average ~12.5%). 57% of renters spend more than half their income on rent ("severely cost-burdened" by HUD definition; U.S. ~24%).

Affordability · Home Price To Income3.5×
Affordability · Home Affordabilitymoderate
Affordability · Rent Pct Income23.0%
Affordability · Rent Affordabilityaffordable
Affordability · Pct Severely Rent Burdened56.9%
Affordability · Poverty Rate12.8%
Affordability · Property Tax Pct Income2.3%
Irs Income · IRS tax returns filed$170,610
Irs Income · Total Adjusted Gross Income (thousands)$15,906,499
Irs Income · Average AGI per return$93,233 (at Virginia median)
Irs Income · Year2022
Income Estimate$79,481
Median Household Income$64,681 (vs Virginia $92,968) median_household_income: 2 observations from 2026-04-23 to 2026-04-23
Poverty Rate12.8%

Sources: IRS SOI 2022 · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Economic Character

Qualitative classification derived from Census occupation, industry, and income data — workforce composition (white-collar/blue-collar), top employing sector, and income tier.

Economic Character · Workforcemixed
Economic Character · Top IndustryEducation Healthcare
Economic Character · Income Levelmiddle-class
Economic Character · Median Income$64,681

Employment & Workforce

Employment + workforce stats. The county-level employment count covers all jobs within the county, not just town residents. Unemployment rate 4.9% — above the U.S. average of ~4%. 14% work from home (U.S. average ~15%).

Commuter Profile · Mean Commute Min23.60
Commuter Profile · Work From Home Pct14.2%
Commuter Profile · Profileshort commute
Employment · Avg annual employment (county)187,647
Employment · Total annual wages (county)$13,236,836,668
Employment · Average annual pay$70,541
Employment · Year2024
State Occupation Wages · Year2023
State Occupation Wages · All Occupations · Soc Code00-0000
State Occupation Wages · All Occupations · TitleAll Occupations
State Occupation Wages · All Occupations · Employment3,981,130
Unemployment Rate4.9% (vs Virginia 2.9%)

Sources: BLS QCEW 2023 · BLS Occupational Employment and Wage Statistics (OES) · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Industry Sectors

Major industries by establishment count from Census County Business Patterns (2022). Sectors are NAICS-coded; counts are county-wide employer establishments.

Agriculture · Total Farms59
Agriculture · Land In Farms Acres7,927
Agriculture · Avg Farm Size Acres134.40
Agriculture · Top CommoditiesCrop Totals, Grain, Soybeans, Vegetable Totals, Animal Totals
Agriculture · Year2022
Business Patterns · Establishments (employer count)9,685
Business Patterns · Total Employees180,828
Business Patterns · Annual Payroll Thousands11,810,513
Business Patterns · Year2022

Sources: USDA NASS Census 2022 — county FIPS matched · Census CBP API — county FIPS match

Local Business Mix

Retail and service businesses by category (Census CBP NAICS-coded). Counts cover the surrounding county, not just the town. Reflects the everyday commercial mix residents can access.

Local Businesses · Grocery Stores68
Local Businesses · Convenience Stores52
Local Businesses · Liquor Stores23
Local Businesses · Gas Stations87
Local Businesses · Department Stores4
Local Businesses · General Merchandise45
Local Businesses · Clothing Stores36
Local Businesses · Pet Stores14

Sources: Census CBP — NAICS detail codes

Dining Scene

Eating + drinking establishments by NAICS category (Census CBP 2022) — full-service restaurants, fast-food, bars, coffee shops. County-level counts.

Dining Scene · Full Service Restaurants274
Dining Scene · Fast Food314
Dining Scene · Bars5
Dining Scene · Coffee Snacks52

Sources: Census CBP NAICS 722

Banking

FDIC-insured bank branches with addresses. Branch density correlates with population — fewer branches per resident in lower-density areas.

Branches (10)

Manufacturers and Traders Trust Company
PARKSIDE BRANCH · 10791 W Broad St · 23060
TowneBank
LIBBIE MILL BRANCH · 4901 Libbie Mill East Blvd · 23230
Chesapeake Bank
CEDARFIELD CCRC BRANCH · 2300 Cedarfield Pkwy · 23233
Wells Fargo Bank, National Association
CROSSRIDGE BRANCH · 10190 Staples Mill Rd · 23060
Truist Bank
GASKINS BRANCH · 10000 W Broad St · 23060
Citizens and Farmers Bank
WELLESLEY BRANCH · 3490 Lauderdale Dr · 23233
Bank of America, National Association
PATTERSON AVENUE BRANCH · 8001 Patterson Ave · 23229
Blue Ridge Bank, National Association
BAYBERRY RICHMOND BRANCH · 1801 Bayberry Ct · 23226
United Bank
MAYLAND DRIVE BRANCH · 9954 Mayland Dr · 23233
First-Citizens Bank & Trust Company
RICHMOND SHORT PUMP TOWN CENTER BRANCH · 11776 W Broad St · 23233

SNAP & Food Access

USDA-authorized SNAP retailers — supermarkets, super stores, convenience stores, and other locations where SNAP benefits can be redeemed. Per-1K density tracks food access.

Sample (3)

Wawa Food Market 8605
Convenience Store · 500 S Airport Dr
Fas Mart 52
Convenience Store · 4001 E Williamsburg Rd
Handi Stop
Convenience Store · 15 Hanover Rd
Nearest Snap · NameLatino Market International 2
Nearest Snap · Distance0.5 mi

Sources: USDA SNAP — nearest by coordinates

Chamber of Commerce

IRS-registered chamber of commerce organizations matched to this town. Reflects the IRS Exempt Organizations BMF; some chambers operate informally and may not appear here.

Chamber Of Commerce · NameBEDFORD AREA CHAMBER OF COMMERCE FOUNDATION INC

Sources: IRS EO BMF  ·  Refreshed 2026-04-12

Spending & Tax

Federal spending flowing to the surrounding county — direct payments, grants, contracts, loans (USAspending.gov).

Federal Spending · Federal Spending Fy2024$2,454,466,991
Federal Spending · Per Capita7,340.15 (vs Virginia $14,580)
Federal Spending · Population334,389 people (vs Virginia 42,214)

Sources: USAspending API

Other

Pct Drove Alone72.9%
Pct Public Transit0.5%
Pct Walked14.2%
Retirement Score · Median age40.8 years (vs Virginia 37.8y)
Retirement Score · Ss Household Pct35.2%
Retirement Score · Hospitals Nearby1
Retirement Score · Va AccessYes
Retirement Score · Factorsolder population, strong SS base, hospital access, VA nearby
Retirement Score · Ratingexcellent

Sources: Census ACS 5-Year 2023  ·  Refreshed 2026-04-12