Harrisonburg: Economy & Jobs

$62,254 is the median household income in Harrisonburg (about the same as Harrisonburg city median $62,254; 1.5× below Virginia median $93,170), with homes at a median value of $299,100. The surrounding county supports 31,039 jobs (avg $50,381).

Income & Affordability

Median household income $62,254 — below the Virginia median ($92,968). Poverty rate 25.7% (U.S. average ~12.5%). 40% of renters spend more than half their income on rent ("severely cost-burdened" by HUD definition; U.S. ~24%).

Affordability · Home Price To Income4.8×
Affordability · Home Affordabilitymoderate
Affordability · Rent Pct Income21.6%
Affordability · Rent Affordabilityaffordable
Affordability · Pct Severely Rent Burdened39.9%
Affordability · Poverty Rate25.7%
Affordability · Property Tax Pct Income3.7%
Irs Income · IRS tax returns filed$18,990
Irs Income · Total Adjusted Gross Income (thousands)$1,066,175
Irs Income · Average AGI per return$56,144 (vs Virginia $92,983)
Irs Income · Year2022
Income Estimate$68,088
Median Household Income$62,254 (vs Virginia $92,968) median_household_income: 2 observations from 2026-04-23 to 2026-04-23
Poverty Rate25.7%

Sources: IRS SOI 2022 · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Economic Character

Qualitative classification derived from Census occupation, industry, and income data — workforce composition (white-collar/blue-collar), top employing sector, and income tier.

Economic Character · Workforcemixed
Economic Character · Top IndustryEducation Healthcare
Economic Character · Income Levelmiddle-class
Economic Character · Median Income$62,254

Employment & Workforce

Employment + workforce stats. The county-level employment count covers all jobs within the county, not just town residents. Unemployment rate 4.2% — near the U.S. average of ~4%. 9% work from home (U.S. average ~15%).

Commuter Profile · Mean Commute Min17.10
Commuter Profile · Work From Home Pct9.1%
Commuter Profile · Profileshort commute
Employment · Avg annual employment (county)31,039
Employment · Total annual wages (county)$1,563,760,391
Employment · Average annual pay$50,381
Employment · Year2024
State Occupation Wages · Year2023
State Occupation Wages · All Occupations · Soc Code00-0000
State Occupation Wages · All Occupations · TitleAll Occupations
State Occupation Wages · All Occupations · Employment3,981,130
Unemployment Rate4.2% (vs Virginia 2.9%)

Sources: BLS QCEW 2023 · BLS Occupational Employment and Wage Statistics (OES) · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12

Industry Sectors

Major industries by establishment count from Census County Business Patterns (2022). Sectors are NAICS-coded; counts are county-wide employer establishments.

Business Patterns · Establishments (employer count)1,666
Business Patterns · Total Employees24,867
Business Patterns · Annual Payroll Thousands1,022,947
Business Patterns · Year2022

Sources: Census CBP API — county FIPS match

Local Business Mix

Retail and service businesses by category (Census CBP NAICS-coded). Counts cover the surrounding county, not just the town. Reflects the everyday commercial mix residents can access.

Local Businesses · Grocery Stores18
Local Businesses · Convenience Stores15
Local Businesses · Liquor Stores5
Local Businesses · Gas Stations18
Local Businesses · Department Stores3
Local Businesses · General Merchandise11
Local Businesses · Clothing Stores11
Local Businesses · Pet Stores5

Sources: Census CBP — NAICS detail codes

Dining Scene

Eating + drinking establishments by NAICS category (Census CBP 2022) — full-service restaurants, fast-food, bars, coffee shops. County-level counts.

Dining Scene · Full Service Restaurants78
Dining Scene · Fast Food74
Dining Scene · Coffee Snacks19

Sources: Census CBP NAICS 722

Banking

FDIC-insured bank branches with addresses. Branch density correlates with population — fewer branches per resident in lower-density areas.

Branches (20)

Pendleton Community Bank, Inc.
HARRISONBURG BRANCH · 41 Monte Vista Dr · 22802
Pioneer Bank
HARRISONBURG BRANCH · 890 W Market St · 22801
Atlantic Union Bank
HARRISONBURG BRANCH · 1920 Medical Ave · 22801
Atlantic Union Bank
UNIVERSITY BOULEVARD BRANCH · 390 University Blvd · 22801
Bank of America, National Association
VALLEY MALL BRANCH · 79 University Blvd · 22801
United Bank
SOUTH MAIN BRANCH · 1980 S Main St · 22801
Truist Bank
HARRISONBURG MAIN BRANCH · 250 Neff Ave · 22801
First-Citizens Bank & Trust Company
HARRISONBURG MAIN BRANCH · 320 University Blvd · 22801
Wells Fargo Bank, National Association
VALLEY MALL BRANCH · 2005 E Market St · 22801
Bank of the James
HARRISONBURG HIGHT STREET BRANCH · 1391 S High St · 22801
United Bank
CHICAGO AVENUE BRANCH · 624 Chicago Ave · 22802
Blue Ridge Bank, National Association
HARRISONBURG BRANCH · 563 Neff Ave · 22801
Pendleton Community Bank, Inc.
MESSENGER SERVICE BRANCH · 57 S. Main Street · 22801
Farmers & Merchants Bank
CROSSROADS BRANCH · 80 Cross Keys Rd · 22801
Pendleton Community Bank, Inc.
HARRISONBURG DOWNTOWN BRANCH · 57 S Main St · 22801
Wells Fargo Bank, National Association
VA HARRISONBURG CITY 1 BRANCH · 1795 S Main St · 22801
Farmers & Merchants Bank
LEGACY BRANCH · 2030 Legacy Ln · 22801
The First Bank and Trust Company
EAST HARRISONBURG BRANCH · 120 University Blvd · 22801
Pendleton Community Bank, Inc.
SOUTH MAIN · 2169 S Main St · 22801
Truist Bank
DAYTON PIKE BRANCH · 1900 S High St · 22801

SNAP & Food Access

USDA-authorized SNAP retailers — supermarkets, super stores, convenience stores, and other locations where SNAP benefits can be redeemed. Per-1K density tracks food access.

Sample (5)

DOLLARTREE 8116
Other · 1420 S Main St
Mundo Fresco Supermarket
Grocery Store · 1544 E Main St
Sheetz 332
Convenience Store · 798 E Market St
Kroger 310
Super Store · 1790 E Market St
Walmart 1726
Super Store · 171 Burgess Rd
Nearest Snap · NameDOLLARTREE 8116
Nearest Snap · Total In Area68

Sources: USDA SNAP API — state+city name match

Chamber of Commerce

IRS-registered chamber of commerce organizations matched to this town. Reflects the IRS Exempt Organizations BMF; some chambers operate informally and may not appear here.

Chamber Of Commerce · NameBEDFORD AREA CHAMBER OF COMMERCE FOUNDATION INC

Sources: IRS EO BMF  ·  Refreshed 2026-04-12

Spending & Tax

Federal spending flowing to the surrounding county — direct payments, grants, contracts, loans (USAspending.gov).

Federal Spending · Federal Spending Fy2024$240,182,798
Federal Spending · Per Capita4,635.48 (vs Virginia $14,580)
Federal Spending · Population51,814 people (vs Virginia 42,214)

Sources: USAspending API

Other

Job Training · Total count3
Pct Drove Alone67.9%
Pct Public Transit5.2%
Pct Walked9.1%
Retirement Score · Median age25.0 years (vs Virginia 37.8y)
Retirement Score · Ss Household Pct20.0%
Retirement Score · Hospitals Nearby1
Retirement Score · Va AccessYes
Retirement Score · Factorshospital access, VA nearby
Retirement Score · Ratingfair

Sources: IRS BMF keyword search · Census ACS 5-Year 2023  ·  Refreshed 2026-04-12